![]() You can mouse over any day on the graph to see exactly how many likes you had at that point in time. The graph above titled “Total Page Likes as of Today” will give you an idea of how likes have trended over the period you’re looking at. Now you can measure likes from the beginning of time (when you started your Facebook page) or just from a set amount of time, such as the past 14 days. Using the date selector at the top, you can set a custom timeframe going back as far as you’d like. You should watch the volume of likes over time to see if they are continuing to grow – as they should be - or if they are decreasing because people are unliking your page.īy selecting “Likes” from the left sidebar, you’ll view data on how many likes you’ve gained over time and where these came from. While Facebook likes aren’t an end-all metric to success, they do indicate how many people are choosing to follow your brand. Moving beyond the Overview section, you can delve much more specifically into who you reached on your Facebook page. You can also click any post in the list to view that post on your page, along with its comments and likes. Using the date selector at the top, you can change the date range to view today, yesterday, the last 7 days, or the last 28 days. ![]() The main Insights page serves as a handy dashboard to view big picture trends on your page. This page gives a snapshot view of reach, new likes, post engagement, video views, and recent post performance. This link appears once a Page administrator has given you a Page Role with access.Īt first, you’ll see an Overview screen with several high-level metrics from your page. To view your page’s metrics, click the Insights link located in the top navigation bar on your Facebook Business page. You’ll need to have access to the Facebook Page, via a Page Role to view Page Insights but any access level will work. We’ll start by covering Likes, Reach, and Page Views. ![]() ![]() Over the next couple of weeks, we’ll take a closer look at all the different aspects of your online audience you can analyze through Facebook Insights. ![]()
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